Developing a responsive and high-functional website for your business in Australia is just not enough when it comes to achieving your goals and objectives. To make your business thrive online, you have to know how to get traffic to your website. You need to understand that no one can ever get to know your brand if they cannot find you. It doesn’t make sense if you have an attractive website but no one ever visits it. Here are some easy tips on how to increase traffic to your website quickly.
Creating and publishing relevant, unique and informative articles, blog posts and other content is your magic wand to increase traffic to your website. According to recent website traffic analysis studies, certain companies that posted unique blogs and articles 11 times a month garnered seven times as many leads as those who published blogs once or twice a month. Choosing the right topic for your blogs or articles is very important. Browse through tools or forums like Answer the Public or Quora to get proper clarity on questions that people are asking in relation to your business. Based on what you find, create short blogs (around 300 words) on relevant topics.
Refine Your Keywords and Meta Data
Are you worried about the number of visitors on your website? Clueless about why your website traffic is not increasing? One of the many reasons behind this could be keywords and meta data. It is highly likely that you might have some old pages on your website with obsolete meta data or no meta data at all. You need to conduct an in-depth analysis to ensure your website has a keyword-optimised meta description ((160 characters or less), a page title ((60 characters or less) and one H1 headline on every single page. If your website uses WordPress, then you need to install the Yoast plugin. This will make your job easier to add in vital meta data on every page. Moving ahead, you can use Google’s Keyword Planner tool to get a clear idea about which keywords relating to your business genre are most popular.
Internal Linking Can Work Wonders
This is one of the easiest ways to reduce the bounce rate of your websites. Internal linking is the process of linking one page of your website to another page of your website. Adding a link of a page on your site to another page on your website will help you hold on to your visitors. Adding relevant links of pages of your websites in your blogs and articles will improve the search engine ranking of the pages that you have linked as well as boost your overall website architecture. You need to use keywords in your anchor text (this the text that is hyperlinked to other relevant pages of your website) when adding internal links. Doing this will not only improve the search engine ranking of those specific terms but also persuade users to click on those links.
Use the Power of Social Media to Share Your Content
Once you start creating and publishing unique and catchy content on a regular basis, don’t forget to share the links of those articles and blogs on all your social media platforms. You also need to share the links on social media groups and forums related to your business. If you don’t have budget constraints, you can create a Facebook Ad campaign to draw the attention of your target audience and help drive more traffic to your website.
As a business owner, you have decades of experience in your field. So, you can share your knowledge and expertise with the world. Talk to other bloggers or online publications to find out whether they are willing to let you write guest blogs for them. Being a guest blogger offers mutual benefits. By writing for others you will be able to get a crucial backlink to your website and reach out to a new audience and they will get unique, engaging and creative content on their forums or sites.
Google AdWords Campaign
If you are looking for quick results and willing to spend money, a Google AdWords campaign can help you boost traffic to your website within just a few hours or days. A well-optimised AdWords campaign can deliver effective results during a promotional event or product launches. It will not only increase the brand visibility but also drive traffic to your website.